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How to Enhance Your Employer Brand in 2019

Posted by Damon Ankers on 09-Apr-2019 13:02:00

As the age old proverb goes 'never judge a book by its cover'. However, in our increasingly digital world we're quick to make assumptions. If a website doesn't look 'legit' or meet our expectations we're quick to judge and duly abandon site. With that being said, could your employer brand (or lack of it) be turning job seekers away? 

When hunting for a job the modern day job seeker (particularly those in the Millennial & GenZ demographics) simply expect more from a potential employers web presence. Before applying for a role they'll head to your career site, read your content, explore your social media channels and scour employee reviews sites for valuable insight into your organisation. 

Being deficient in any of these areas can leave job seekers disgruntled, reluctant to apply or even put off of your brand for life.  

Research gathered by Randstad has shed some fascinating light on the impact of employer brand with 50% of applicants saying that they wouldn't work for a company that had a negative reputation, even with the promise of a pay rise. On the contrary 84% of employees would consider quitting their job to take an offer from a company with a great reputation

To help you stand out and differentiate in a crowded employment market we've put together our shortlist of top actionable tips & tricks to enhance your employer brand and become the envy of your market competition. 

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Shape the Experience, Shape the Brand

Posted by Karen Abbott on 03-Oct-2017 09:01:00

All companies have a branding kit. Tools of the trade that propel the company’s brand image into the workplace stratosphere and the public eye. This can be a product they are selling or a practice they are encouraging, but there is one thing in that toolkit that will resonate on a universal scale, regardless of the audience.

The employee experience.

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Improve 'quality of hire' with these 6 employer brand keys

Posted by Reagan Nyandoro on 08-Feb-2017 16:56:24

Although the phrase ‘War for Talent’ has done the rounds, it’s still as relevant today as when it was coined, if not more so. This ‘war’ is not only very real, it’s now being fought on 3 fronts: Employer brand, Competition and Compensation (LinkedIn, 2015). 

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