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The Three I's of SMT: Integrated, Interconnected and Immersed

Posted by Karen Abbott on 14-Nov-2017 10:45:00


SMT GB markets Volvo Construction Equipment products including wheeled loaders, articulated haulers, hydraulic excavators, utility equipment and road equipment products.

Established in Great Britain in 1967 the SMT GB dealership has an established reputation for market leading quality equipment and unrivaled customer support.

Operating from eight Customer Support Centres throughout Great Britain, supplemented by strategically located home based engineers, SMT GB have a widespread workforce. A workforce that requires a simple method of communication that isn't hindered by location.


A Grounded Workforce and Non-existent Notifications

Email and intranet are seen as the two most common methods of communication in today's age. As is the case with any company employing a widespread workforce, management can only maintain consistent contact with so many. In SMT'S case this was further complicated by the fact that many of their mobile workforce didn't have the luxury of computer access. This left many employees grounded.


"There were no notifications when anything was posted to the intranet and so employees had to regularly check for updates. As many of our mobile employees didn’t have regular access to a computer, they missed out on updates and had to rely on their managers to keep them updated."

- Amy Metcalfe, Marketing Manager

The App Turnaround

SMT obtained an Employee App from Workvine, using it to send ripples of communication through the entire business. Staff have taken to the app like a duck to water with 80% of the workforce signing up within 3 weeks of the launch.

"The App has been very well-received by our employees and is a great way of keeping in touch with a mobile workforce. " Amy Metcalfe, Marketing Manager

Inclusivity a Few Clicks Away

The App has also allowed for a great deal more online interaction among the staff. Many employees are now interacting with each other via the shared content available online, making great use of the comment section and taking engagement to an unforeseen high.

"It is easy to build pages and post content, so from an administrator point of view it's great as it takes no time at all to add content" - Amy Metcalfe, Marketing Manager                                                                          

Taking Departments to A New Platform

Not only has the employee app been a big hit with employees, management are also benefiting greatly from this new technology. SMT's Health & Safety Department have been using the app as a means of reporting near-misses. It's given the administrative angle a shot in the arm with the app now being used to store documents online, a practice other departments are looking to carry out for themselves.


Great Things Still to Come

SMT have gotten off to a great head-start with the app. Now they are looking ahead to create even more online groups and train the rest of their staff in how to use the app to get the best possible experience. Whatever direction the App takes SMT in the future, it will do so with the backing of an interconnected workforce.

"Everyone in the business is more informed and they are engaging with the app. People are sending in content to be shared and feedback has been really positive. We can’t wait to build on the app and it has already become an intrinsic part of our internal communication plan"

- Amy Metcalfe, Marketing Manager

Push notifications are a game changer – the customised employee app enables you to reach everyone, anywhere at anytime with any content. Deliver current news or safety updates,  employee rewards or recognition programmes… direct to their smartphones. It also acts as a central location for other employee centric functions, and as a two-way communication tool. Find out more here or request your demonstration today.  

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Topics: Case Study