All companies have a branding kit. Tools of the trade that propel the company’s brand image into the workplace stratosphere and the public eye. This can be a product they are selling or a practice they are encouraging, but there is one thing in that toolkit that will resonate on a universal scale, regardless of the audience.

The employee experience.

People want to work for a company where they feel valued, where they’re progressing in their careers and enjoy the atmosphere so much, the notion of working elsewhere is utterly foreign to them. In fact, Caburn Hope states that companies with strong employer brands see a 43% decrease in cost per hire.

But in today’s day and age, it’s no longer enough to simply provide the perfect employee experience. You need to capture it.

Companies that have a visible online media presence will have a major advantage when being looked up, especially by prospective candidates. According to Caburn Hope, 52% of jobseekers look at a company’s website and social media platforms before applying for a role with that company. So, if people get to see a slice of life inside the company and they like what they see, this could help to improve your public standing.

The best employers are getting into the hearts and minds of their employees to understand just what makes their business great. They are asking questions, getting feedback and showcasing this passion to enhance their employer brand. If you are going capture the employee experience, you need to do so using a tool that you can customise to perfectly capture your company’s personality and essence.

Employee Apps are not only being used to improve communication. They are the perfect way to capture the employee experience. Businesses can share their vision and goals, celebrate achievements, encourage suggestions, gain feedback and ask employees to refer a friend. A well-placed recommendation via the app could lead the perfect applicant right to your door.

When advertising your company to the masses, don’t be afraid to showcase your employees. They are your biggest asset and the living, breathing voice of your employer brand.

As the war for talent hots up, UK businesses are working ever-harder to find, attract and retain the best talent. Workvine are here to lead cultural change in how you engage with your workforce. Through smarter communication and collaboration, we nurture a closer association of your employee belonging, safety and security, as part of the wider workforce community, regardless of them being part-time, remote or non-desk based.