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How Splintered Communication Can Prove Fatal

Posted by Peter Coley on 12-Sep-2017 10:00:00

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Employers need to communicate with all of their employees. That’s Communication 101. But as times are changing, there is also a growing demand; a demand for a widespread communication structure that reaches everyone working within a company.

Now many businesses will have their own company email, their own intranet, or some form of internal communication. But these methods of internal communication all share a common problem.

Not every employee is signed up to them. Maybe it’s because their scheduling doesn’t afford them the time to set up an account or go online, maybe it's because the process is too long and tedious… or maybe it’s because they don’t see the point in it because it doesn’t apply to them.  This last point is particularly worrying, because this is the first sign that your workforce is in danger of becoming fractured.

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The following points illustrate why widespread communication is so vital and why poor IC is a detriment to businesses.

A Barrier Between Departments – While the demand for communication is equal for all employees, responsibilities vary from person to person. Different functions are eachl vital to the success of a business, however communicating across departments can be a challenge. Keeping in touch with all employees will provide a further insight into how the company is performing as a whole and make sure that everyone is on the same page.

Getting Left in the Dark – All messages are important. They serve to highlight key aspects of the business, what makes it work and gives employees the chance to work on any negative issues should they arise. And the lack of a proper channel works both ways. If an employer cannot ensure their message will reach all of staff, then employees may not be able to communicate their own needs back to management.

Stifled Interactivity Stifles Creativity – Just because communication is used primarily for… well, communication, does not necessarily mean it can’t be creative. Not all communication has to be all “Send Message, Receive Message” etc. We live in a time rife with technological opportunities. And yet, we don’t take advantage of that as much as we should. Ruder Finn’s survey revealed that 61% of internal communication channels want more employee generated content. Doing so would give employees the chance to have a voice, creating their own content from scratch for the whole company.

Internal communications are the glue that holds a company together. Without it, the foundation would collapse. But with a strong channel that communicates employee engagement and encourages creative content, businesses will be left with a strong infrastructure.

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The employee app acts as a mobile intranet, used to connect with your entire workforce, including remote and non-desk based employees. It has the capacity to deliver real-time updates as well as video and training programmes, which can be distributed to individuals or entire departments. Use it to reward recognition, conduct surveys or instigate employee feedback. Designed to be completely customisable and on brand, it can be accessed anywhere, anytime and on any smart device.

Topics: Workforce communication, Workforce training, Employee engagement, Training and development, Employee App, communication, recruitment, retention, millennial workers, employee loyalty, employer branding, employee experience