Newsvine

Client Corporate Video Campaign

Posted by Reagan Nyandoro on 05-Oct-2016 10:34:56

Supercars, Drone Cameras And An Iconic Filmset 

When one of our clients first approached us, they wanted a cinematic commercial that would achieve  2 things: 1. showcase their commitment to excellence and 2. support their flotation on the AIMS market. Workvine's Creative Director Nic Auerbach and Cinematographer Franz Pagot flew to Turin for 3 days to scout possible locations. Iconic sets such as Via Roma, Galleria San Federico (The Italian Job, 1970s), Chiesa della Consolata and Gavon were secured for a 3 day shoot that included drone cameras flying at high speeds. The historic city of Turin was the original capital of Italy and is home to the House of Savoy (the Italian Royal Family). It is also known as the home of the automotive industry in Italy.

ezgif-3402179747.gif

 Horsepower to die for

Half a million pounds worth of cars were sourced for the film: Aston Martin DBS, Jaguar F Type Convertible, Porsche Cayenne and a Range Rover Sport. For the petrolheads, the Aston Martin (made famous as James Bond’s car in Casino Royale) boasted a V12 engine that could unleash its 510 horses and go from 0-100 km/h (0-62 mph) in 4.3 seconds.

When in Via Roma and Galleria San Federico

The Aston Martin DBS was shot in the Via Roma, an exclusive and famous pedestrian zone in the heart of Turin. Though people have shot in the Via Roma before, the last time anyone shot in the portico covered area with the exclusive shops was back in 1970s for 'The Italian Job'.

The Aston Martin was also shot inside the exclusive Galleria San Federico. This was also used in The Italian Job in 1970 for the famous shot where the policeman skids off his motorbike.

The closest shot for the drone was to fly at the oncoming Aston at 2 inches above the car. The combined velocity was 100km/hr.

A first at Chiesa della Consolata

For the Jaguar F Type convertible we shot outside and within Chiesa della Consolata, a famous, historical church where at least three Saints have been laid to rest. No one has ever shot within the church before.

Italian_Job_5.png

History in the making in Turin and Gavon

The Porsche Cayenne was shot at a huge abandoned Fiat Factory on the outskirts of the city. The Range Rover Sport was shot in Govone, approximately 1 hour outside Turin. Each car had its own professional driver.

Italian_Job_7.png

From Florence House to Turin to Cineworld

All the footage from the shoot was then brought back to Workvine's offices in Hinckley and edited by workvine's Editor Madison Lee, into a 30 second cinematic commercial. Production Manager Ian Wynd, who was involved with the project from start to finish, then arranged a private screening at Cineworld and invited our client for the premier. 

Want to engage your audience with dynamic video content?

video__banner_1.jpg

Topics: Workforce communication, Employee App, Video Production, communication